Own the design and execution of Group campaigns, brand standards, digital marketing strategy and key relationship programs that drive patient volume and brand equity across the network.
Key Responsibilities
Develop and manage the Group campaign calendar, brand guidelines and creative standards across all facilities
Apply Group brand guidelines and creative standards consistently across all facility marketing materials and activities
Provide technical direction and performance oversight to the facility Marketing Officers.
Direct the Digital Media Marketing Officer and team on content, creative and digital channel strategy
Oversee the Insurance Relations Officer’s engagement plan with SHA and private insurers to support enrolment and payer visibility
Lead the onboarding of new insurance/scheme clients at the facility level
Direct the Physician/Doctor’s Relations Officer’s referral and physician engagement program
Identify and follow up on local business leads, including corporate clients and small groups
Relay market intelligence to the OHGL Senior Manager, Marketing & Communications
Attend and contribute to weekly and monthly Group-wide marketing performance review meetings.
Prepare and submit regular facility marketing activity and performance reports, including campaign reach, leads, and conversion outcomes
Track facility-level contribution to insurance/payer partnership growth and physician referral volume
Track campaign performance and report ROI, reach and conversion metrics monthly
Skill & Experience
Bachelor’s degree in Marketing, Communications or Business
Over 4 years of marketing management experience, including brand and digital campaign leadership
Strong strategic marketing and market development skills, with the ability to develop and execute initiatives that strengthen service uptake and market positioning.
Experience in managing multi-site marketing teams is an advantage
Demonstrated brand management and campaign planning skills, with the ability to translate marketing strategies into effective, targeted campaigns.
Ability to coordinate and lead teams, work collaboratively across functions, and effectively deliver marketing initiatives.
Strong communication, presentation, networking and negotiation skills, supported by creativity, innovation and a customer-focused approach.
Application Instructions
Interested candidates are to email their cover letter and detailed curriculum vitae ONLY, including names and contacts of three references, to hr@oasishealthcaregroup.com on or before 25th August 2026.
The email subject line MUST include the position title being applied for, e.g., “Marketing Officer- Mental Wellness Services.”
Canvassing of any nature will lead to automatic disqualification.
